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Paul & Shark

Paul & Shark is the brand by the Dama knitwear company in Varese. The history of this brand begins in the mid-70s with the entrepreneurial intuition of Paolo Dini who, understood the signs of an imminent change and need for novelty of the Italian and international public, launched the Paul & Shark brand on the market. The name was inspired by the film "Jaws" by Steven Spielberg which, in those years was very successful in theaters. It was also inspired by Paolo Dini’s discovery of the sail of an 18th century Clipper with "Paul & Shark" written which seemed like a good omen and at the same time singular as a couple. This project, for many innovative aspects, both as a theme and as an image, is developed around the concept of Yachting and the development it would have in the years to come. The brand Paul & Shark has always been synonymous with quality yarns with bright colors and color combinations of great class with a strong visual impact. These characteristics, together with the brilliant idea of ​​the blue tin cans with the gold shark, as packaging for Paul & Shark sweaters, have helped make these products even more recognizable. The research and the technological innovations that are at the base of each collection that joins the Paul & Shark catalog give each product a high quality and resistance to wear, for a garment that accompanies the dynamic man of today, in his spare time dedicated to yachting, sport and adventure. In recent years, with the purchase of new technologically advanced wool spinning machines, Paul & Shark has introduced the three in one compact, a new type of pure virgin wool yarn composed of 3 pieces twisted together in a single thread becoming even more resistant to wear and then retuned so as not to peel even after years of use. Today, sweaters, shirts, jackets, and everything that makes up the vast Paul and Shark catalog, is synonymous with quality and Made in Italy and is marketed in the most exclusive stores in major cities around the world.

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